Hey Pesto. is an Italian sandwich and pasta chain, running a number of restaurants in the UK. They also supply supermarkets with chef-prepared ready meals, dried pasta, drinks and desserts.
The primary logo for Hey Pesto. is a simple wordmark, utilising a large bold font, bright green text, and a full stop for added emphasis.
Hey Pesto. is a bold and vibrant brand that needs a choice of colours to match. Inspiration was taken from both the Italian flag and a simple sandwich to create a bright and playful colour palette.
The alternative logo for Hey Pesto. is a combination mark with the main logotype embossed into a sandwich symbol, denoting their range of delicious Italian-inspired sandwiches.
Each sub-brand within Hey Pesto. has its own lockup. These follow the same rules as the primary wordmark, however, the product name is always highlighted in a different colour from the "Hey".
The packaging design for Hey Pesto. is an irregular list of different ingredients and dishes that are served and used in the restaurant, where possible, the Italian translation has been used.
